Gastbeitrag: Integration, integration, integration [ENG]

von Gast | 24. Juni 2016 | Digital Services, Public Relations | 0 Kommentare

Regardless of the platforms used, at the heart of any successful integrated campaign sits a genuinely compelling story. But bringing that story to life in a truly integrated way isn’t easy, particularly when the level of integration within both agencies and comms teams varies hugely. Here’s our take on how to get it right.